With 100 % focus, the success came quick. In 2012 the Swedish ski magazine Åka Skidor awarded the iconiq ski model Project 100 with a Gold medal; “The best all-mountain ski that Åka Skidor has ever tested, and that says a lot”. Since then our skis have received several test awards every year.
A few years later we pioneered the ski industry when creating the world’s first community-developed ski, Opinion, together with hundreds of dedicated skiers. Communicating directly with our customers turned out to be a success factor and is today one of our unique strengths. In 2016 we created the world’s first community-developed freeride ski for women, Mothertree, together with the female ski network InspireUs. Both these projects have been awarded the international and prestigious ISPO Gold Award. In the winter of 2018/2019 we started developing an all-mountain ski for the youth, since we believe that the next generation deserve as well-develped skis as offered to their parents. The ski, Roots 90, and the unique development process behind it, was awarded the international and prestigious ISPO Award Winner of 20/21.
With a modern factory, a competent team of ski builders, a passion to listen to our customers and turn that into award-winning skis, we are ready for the future.